c-dro: wooden juicer
product design / photography
Designed with Antonia Bello.
AIDI and the American Hardwood Export Council (AHEC) organized a sustainable design challenge with American hardwoods.
We started understanding the American red oak, as a true fruit of nature.
By understanding wood as a fruit of the forest, we begin to consider the other fruits of the trees. These too are alive, they have scents and they tell stories. But among all of them, the ones that most call our attention are the citrus fruits, which share that porosity so characteristic of American Red Oak.
Morning orange juice is a pleasure shared by many of us. It energizes and revitalizes us for the rest of the day. However, it is contradictory that during the holidays we leave this small luxury behind. C-dro allows you to enjoy your juice on a mountaintop or in the comfort of your home.
This gentle juicer, made of noble materials and fine details, takes us on a journey into the past to bring us simple and effective techniques and mechanisms.
It positions itself in the present with simple and harmonious shapes, like a small wooden jewel. And it is sure to be captured in our future, where every morning we will evoke that smell, a mixture of wood and orange.
Personalize it to feel yours and always remember: You are storing a little piece of Carbon in your home.
It positions itself in the present with simple and harmonious shapes, like a small wooden jewel. And it is sure to be captured in our future, where every morning we will evoke that smell, a mixture of wood and orange.
Personalize it to feel yours and always remember: You are storing a little piece of Carbon in your home.
More than an object
C-dro arises from a deep analysis of the objects that accompany us in our daily lives.
It was born with the desire to encourage a change in the way we use our products: it seeks to make us responsible for and participants in the processes.
It thus becomes a kind object, made of noble materials and with simple forms and mechanisms. It is a small wooden jewel.
